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What Is MOQ? MOV Meaning in Sales, and MOQ vs MPQ
In sales, MOV means minimum order value, a currency floor on the order. MOQ is a unit count. MPQ is the carton multiple that rounds the quantity.
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In sales, MOV means minimum order value, a currency floor on the order. MOQ is a unit count. MPQ is the carton multiple that rounds the quantity.
Ask for a smaller first order with a clear specification, an honest commitment, and a comparison of setup cost, unit price, and cash exposure.